Appeals+to+emotion

Read the following article on appeals to emotion and think about the following:
 * 1) What is an appeal to emotion?
 * 2) Can appeals to emotion be appropriate? If so, when?
 * 3) What do you think of the writer's argument?

AE2 Appeals to emotion are appropriate when they motivate us to act in a thoughtful way.

AET2 An appeal to emotion is appropriate when it motivates us to act in a humane and sustainable way.

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Emotive advertisement media type="youtube" key="1oxT5Ai__pM" height="470" width="630"

Hype and persuasion media type="youtube" key="ZzhLB9bVYJ8" height="470" width="630"

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