hype
1 [hahyp] Show IPA verb, hyped, hyp·ing, noun Informal.
verb(used with object)
1.
to stimulate, excite, or agitate (usually followed by up ): She was hyped up at the thought of owning her own car.
2.
to create interest in by flamboyant or dramatic methods; promote or publicize showily: a promoter who knows how to hype a prizefight.
3.
to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed by up ).


Watch the following videos all make arguments by appealing to emotions. Discuss the following:

  1. do the messages include 'hype' as define by one of the 3 definitions given above from Dictionary.com.

  2. do you think they are reasonable appeals to emotion based on your definitions in blue below? Why?


AE2 definition
Appeals to emotion are appropriate when they motivate us to act in a thoughtful way.

AET2 definition
An appeal to emotion is appropriate when it motivates us to act in a humane and sustainable way.


Video 1





Video 2


Video 3




See if you can find examples of Hype in the following collection of online content on Y2K