Read the following article on appeals to emotion and think about the following:
  1. What is an appeal to emotion?
  2. Can appeals to emotion be appropriate? If so, when?
  3. What do you think of the writer's argument?


AE2
Appeals to emotion are appropriate when they motivate us to act in a thoughtful way.



AET2
An appeal to emotion is appropriate when it motivates us to act in a humane and sustainable way.



Emotive advertisement


Hype and persuasion


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